Capsule Fashion Collection: Digital Print

I've been working on creating a capsule collection for online fashion store, Cagecity which showcases up and coming brands. They collaborate with new designers to help them get started in the industry and provide a platform for designers to sell their clothing. My first collection for Cagecity will be based on my graduate collection which was based on cutaway forms and strong floral prints.
The capsule collection will be made up of 5 pieces - here are some designs in their initial stages:

Getting fabrics digitally printed can be very expensive so I've been searching the web to try to find some cheaper alternatives to high end print companies such as CAT Digital. I found two websites that offer printing and seemed reasonable in price: Bags of Love and Woven Monkey. The prices end up being around £20-30 cheaper than CAT. 

To test out the companies' printing quality I ordered some samples. Ideally I wanted to test their cotton samples but I couldn't seem to find the option for that on Bags of Love so I chose another fashion fabric they offered - Duchess Satin. The print quality was excellent, crisp imagery and bold colour:

and the back:

Unfortunately the same couldn't be said for Woven Monkey's sample which came out faded:

and the back:

This is made more evident when you compare the two samples together: 

Bags of Love also offer quite a big range of different fabrics but Woven Monkey only offer 3 cotton based fabrics so I will definitely be using Bags of Love for some of my pieces to help bring the cost down without sacrificing print quality :)

To view their fabrics visit: http://www.bagsoflove.co.uk/products/fabric-printing.aspx

My Cagecity collection will be available for the Spring 2014 season. To view my graduate collection visit: http://www.notjustalabel.com/sunna_naseer

To visit Cagecity: https://www.dresscagecity.com/

Collection featured in blogger’s post!

Today I was delighted to find that my collection has been featured in a fashion blog! Check out Charlotte Lenia’s post on the Cagecity press release day: http://www.withlovecharlottelenia.co.uk/2013/11/cagecity-press-event.html

Collection at Cagecity Press Release

This week I attended online store, Cagecity’s first ever press release where my collection was showcased. Cagecity is an up and coming company who provide new designers with a market to sell their handmade designs as well as selling some vintage clothing. The event was held at an underground gallery at Charing Cross and was a great way for designers, bloggers and the team to meet and network.

The venue was bright, fun and colourful and definitely eye-catching.  Free drinks were served all night, and a colourful selection of penny sweets and cupcakes was provided. Along with this, there was a nail artist and decorate-your-own-beanie stall which everyone took advantage of and it added to the creative atmosphere.

All the designers’ work was displayed on rails for people to look through and get a feel for the style of clothing available.

This is where my graduate collection was displayed and it was great to be given the exposure and opportunity to be involved:

My work was displayed as a preview to the Spring/Summer 14 capsule collection I will be creating for Cagecity next season. Head to their website to view the amazing handmade designs already on sale or to find out more about the company and their work: https://www.dresscagecity.com/index.php